


HOW I DO IT
TRANSFORMED INDIA'S SOFTWARE INDUSTRY
India delivered great technology, but not customer success. So I set up 3 missing disciplines.

Technical Writing made 80s software operatable. Human-Centric Design made software fast and friendly. Business-Centric Design delivered business value.
THE ALTERNATIVE IS A BROKEN METHOD
TRANSFORM WITH ddX
The first steps determine the final results. The app and book help you with the first steps.



“Companies jump in feet first, without fully assessing fitness for purpose or potential strategic opportunities” — Paul McConomy, Managing Director, Principal Asset Manager
THE ALTERNATIVE IS THE FAILED RÉSUMÉ
BUSINESS-SAVVY SHOWCASE FOR YOUR PROFILE
The app presents your contributions in evidence-backed Contribution Charts

HOW I DO IT
INNOVATE ACROSS DISCIPLINES
Seamlessly move into higher disciplines and integrate them to deliver higher value

"Pradeep Henry's name is synonymous with innovation" — TheWeek, September 4, 2005
HOW I DO IT
BUILD TEAM TO DELIVER DIFFERENTIATED VALUE
MIT Fellow & Cognizant AVP Vaidya Nathan: “Pradeep displayed an interesting combination of Creativity, Business Value, and Leadership"

SPREADING IDEAS
MOST CEOs ARE NOT LEADERS

© Pradeep Henry 2023, LinkedIn, PHenry08@gsb.columbia.edu