HOW I DO IT

TRANSFORMED INDIA'S SOFTWARE INDUSTRY

India delivered great technology, but not customer success. So I set up 3 missing disciplines.

Technical Writing made 80s software operatable. Human-Centric Design made software fast and friendly. Business-Centric Design delivered business value.






THE ALTERNATIVE IS A BROKEN METHOD

TRANSFORM WITH ddX

The first steps determine the final results. The app and book help you with the first steps.



“Companies jump in feet first, without fully assessing fitness for purpose or potential strategic opportunities” — Paul McConomy, Managing Director, Principal Asset Manager






THE ALTERNATIVE IS THE FAILED RÉSUMÉ

BUSINESS-SAVVY SHOWCASE FOR YOUR PROFILE

The app presents your contributions in evidence-backed Contribution Charts






HOW I DO IT

INNOVATE ACROSS DISCIPLINES

Seamlessly move into higher disciplines and integrate them to deliver higher value

"Pradeep Henry's name is synonymous with innovation" — TheWeek, September 4, 2005






HOW I DO IT

BUILD TEAM TO DELIVER DIFFERENTIATED VALUE

MIT Fellow & Cognizant AVP Vaidya Nathan: “Pradeep displayed an interesting combination of Creativity, Business Value, and Leadership"






SPREADING IDEAS

MOST CEOs ARE NOT LEADERS




© Pradeep Henry 2023, LinkedIn, PHenry08@gsb.columbia.edu